AS Collection

Full brand identity and Shopify store build for a contemporary UAE women's fashion label entering a crowded market. From logo to live store in eight weeks.

AS Collection was a new brand with a strong product line but no identity, no store, and an eight-week window before their planned launch campaign. The founders needed a premium brand that would justify their price point, compete with established regional fashion labels, and give their paid media a strong visual foundation to drive cold traffic.

We started with a two-week intensive brand identity sprint — logo system, color palette (warm neutrals anchored in sand and ivory), typography pairing, and a full brand book. The Shopify store was built in parallel: a minimalist, editorial layout with curated collection architecture, cross-sell recommendations on every product page, and a first-purchase welcome flow via Klaviyo. All meta and organic social templates were delivered alongside the store launch.